Ultra-Burger
"I’ve seen firsthand what bad food does to soldiers. Food isn’t just about survival—it has a profound impact on morale. As a superhero, I can tell you it’s nearly impossible to fit a decent sandwich into a utility belt, and some places used to make you feel awkward walking in to order wearing a mask and tights. Sure, I’m a crime fighter and a physics professor, but I’ve always loved cooking and good food. So, my friends and I decided it was time to create a place where people like us—firefighters, police officers, EMTs, and all the other hardworking heroes out there—could grab something filling and uplifting after a rough day. That’s how Ultra-Burger was born."-Dexter Donaldson The Ultra-Defender
"Its a darn good burger!"-Steller Man, 1949
"Its the only place where a masked vigilante can swing through the drive through and get a combo with no weird looks or questions asked"-The Spirit of Sekhmet
"When they say, we treat every customer like a hero they mean it. The food is good the atmosphere is great but I come back because they never lost that connection to the people who made them what they are" - Christophan Warrick Agent Leaf founding investor, regular customer, owner of the Ultra Burger Ottawa main location.
"In New Libertalia we tried to replicate Ultra-Burger with Sinister-Burger, a transparent knock off I know but we can't let heroes outshine us. What really annoys me though is that damn do-gooder burger joint still has better loaded fries then us!"-Lady Armora high Consul of New Libertalia, the nation of Supervillains
"Ultra-Burger: Where We Treat Every Customer Like a Hero." (Founding slogan, 1948–1950s)
"The Burger Built by a Hero, for Heroes." (1960 Slogan)
"A Heroic Meal for an Ordinary Price." (1983 Slogan)
"More Than Just a Burger—It’s Ultra." (1992 Slogan)
"Its a darn good burger!"-Steller Man, 1949
"Its the only place where a masked vigilante can swing through the drive through and get a combo with no weird looks or questions asked"-The Spirit of Sekhmet
"When they say, we treat every customer like a hero they mean it. The food is good the atmosphere is great but I come back because they never lost that connection to the people who made them what they are" - Christophan Warrick Agent Leaf founding investor, regular customer, owner of the Ultra Burger Ottawa main location.
"In New Libertalia we tried to replicate Ultra-Burger with Sinister-Burger, a transparent knock off I know but we can't let heroes outshine us. What really annoys me though is that damn do-gooder burger joint still has better loaded fries then us!"-Lady Armora high Consul of New Libertalia, the nation of Supervillains
"Ultra-Burger: Where We Treat Every Customer Like a Hero." (Founding slogan, 1948–1950s)
"The Burger Built by a Hero, for Heroes." (1960 Slogan)
"A Heroic Meal for an Ordinary Price." (1983 Slogan)
"More Than Just a Burger—It’s Ultra." (1992 Slogan)
Structure
Ultra-Burger operates with a fairly standard organizational structure for a large multinational food chain. At its helm is a board of directors, led by members of the founding family to uphold the values and vision set by the Ultra-Defender. Beneath the board, a robust executive leadership team oversees global operations, marketing, product development, and supply chain management.
Regional divisions manage Ultra-Burger’s operations within specific countries or continents, ensuring that the chain adapts to local tastes while maintaining its core brand identity. These regional offices work closely with franchisees and corporate-owned locations to uphold the chain’s high standards of quality and service.
At the store level, each location is run by a team of dedicated managers and staff, ensuring that every customer, from civilians to costumed heroes, receives the legendary Ultra-Burger experience. This streamlined yet flexible structure allows Ultra-Burger to maintain its global presence while remaining deeply connected to local communities.
Regional divisions manage Ultra-Burger’s operations within specific countries or continents, ensuring that the chain adapts to local tastes while maintaining its core brand identity. These regional offices work closely with franchisees and corporate-owned locations to uphold the chain’s high standards of quality and service.
At the store level, each location is run by a team of dedicated managers and staff, ensuring that every customer, from civilians to costumed heroes, receives the legendary Ultra-Burger experience. This streamlined yet flexible structure allows Ultra-Burger to maintain its global presence while remaining deeply connected to local communities.
Culture
Ultra-Burger has transcended its origins to become a beloved staple of cultural landscapes across the globe. Nations like Canada, the United States, and Japan have embraced the chain with particular enthusiasm, embedding it deeply into their traditions and everyday lives. Its superhero-themed branding and nostalgic ties to the golden age of heroics resonate with people of all ages, making it more than just a fast-food chain—it is a cultural phenomenon.
One of the most widespread traditions associated with Ultra-Burger is Invasion Day, an annual global remembrance of Stellar Man's heroic sacrifice. On this day, Ultra-Burger offers special deals on the iconic Stellar-Burger—often half-price or buy-one-get-one-free—to honor the fallen hero’s legacy. Families, friends, and even heroes themselves gather to share a meal and reflect on the courage and selflessness of those who protect the world.
This sense of community and heroism extends beyond Invasion Day. Ultra-Burger locations often host charity events, superhero meet-and-greets, and community initiatives that further cement their place as cherished local institutions. From bustling cities to small towns, Ultra-Burger is not just a restaurant; it is a place where stories, memories, and connections are forged, celebrating the heroic spirit in all of us.
One of the most widespread traditions associated with Ultra-Burger is Invasion Day, an annual global remembrance of Stellar Man's heroic sacrifice. On this day, Ultra-Burger offers special deals on the iconic Stellar-Burger—often half-price or buy-one-get-one-free—to honor the fallen hero’s legacy. Families, friends, and even heroes themselves gather to share a meal and reflect on the courage and selflessness of those who protect the world.
This sense of community and heroism extends beyond Invasion Day. Ultra-Burger locations often host charity events, superhero meet-and-greets, and community initiatives that further cement their place as cherished local institutions. From bustling cities to small towns, Ultra-Burger is not just a restaurant; it is a place where stories, memories, and connections are forged, celebrating the heroic spirit in all of us.
Public Agenda
Though Ultra-Burger operates as a business, it has always adhered to the principles set forth by its founder, the Ultra-Defender, and vigilantly upheld by his family. At its core, Ultra-Burger’s mission is simple yet profound: to provide good, fast, and reasonably priced food for everyone.
From its inception, Ultra-Burger has emphasized inclusivity and accessibility, ensuring that its meals are available to people from all walks of life. Beyond the average customer, the chain holds a special place in its heart for costumed crime fighters. Recognizing the demanding lives of superheroes and vigilantes—who often neglect proper meals while fighting for justice—Ultra-Burger was designed as a place where they could refuel and recharge, quickly and affordably, between missions.
This agenda, rooted in the ideals of its heroic founder, continues to guide Ultra-Burger’s operations. It is more than just a fast-food chain; it is a cornerstone of community, heroism, and nourishment, striving to serve those who protect others and to bring a little heroism into everyday life.
From its inception, Ultra-Burger has emphasized inclusivity and accessibility, ensuring that its meals are available to people from all walks of life. Beyond the average customer, the chain holds a special place in its heart for costumed crime fighters. Recognizing the demanding lives of superheroes and vigilantes—who often neglect proper meals while fighting for justice—Ultra-Burger was designed as a place where they could refuel and recharge, quickly and affordably, between missions.
This agenda, rooted in the ideals of its heroic founder, continues to guide Ultra-Burger’s operations. It is more than just a fast-food chain; it is a cornerstone of community, heroism, and nourishment, striving to serve those who protect others and to bring a little heroism into everyday life.
Assets
Ultra-Burger is one of the most successful and widespread global food chains, with locations in nearly every corner of the world. Its extensive reach ensures that no matter where one travels, they are likely to find an Ultra-Burger serving up its iconic superhero-themed meals.
In addition to the typical assets expected of a multinational corporation—such as advanced supply chains, sprawling distribution networks, and state-of-the-art facilities—Ultra-Burger benefits from a unique form of social clout. Its deep-rooted association with superheroes has cultivated a level of goodwill and trust that money alone could never buy. Over the decades, many superheroes have publicly endorsed Ultra-Burger, further enhancing its reputation and reinforcing its connection to hero culture.
Rumors also persist about certain secret advantages enjoyed by the chain. Whispers suggest that, over the years, anonymous heroes have donated food-related super sciences and even magical devices to Ultra-Burger. These mysterious contributions, if true, might explain the chain's seemingly unparalleled ability to maintain quality, consistency, and innovation on a global scale. However, Ultra-Burger has never confirmed these allegations, and any such technologies or artifacts would undoubtedly be closely guarded company secrets.
Regardless of the truth behind these rumors, Ultra-Burger’s assets extend beyond the tangible. Its legacy, cultural influence, and deep connection to the superhero community make it more than just a fast-food chain—it is a global institution with unmatched reach and influence.
In addition to the typical assets expected of a multinational corporation—such as advanced supply chains, sprawling distribution networks, and state-of-the-art facilities—Ultra-Burger benefits from a unique form of social clout. Its deep-rooted association with superheroes has cultivated a level of goodwill and trust that money alone could never buy. Over the decades, many superheroes have publicly endorsed Ultra-Burger, further enhancing its reputation and reinforcing its connection to hero culture.
Rumors also persist about certain secret advantages enjoyed by the chain. Whispers suggest that, over the years, anonymous heroes have donated food-related super sciences and even magical devices to Ultra-Burger. These mysterious contributions, if true, might explain the chain's seemingly unparalleled ability to maintain quality, consistency, and innovation on a global scale. However, Ultra-Burger has never confirmed these allegations, and any such technologies or artifacts would undoubtedly be closely guarded company secrets.
Regardless of the truth behind these rumors, Ultra-Burger’s assets extend beyond the tangible. Its legacy, cultural influence, and deep connection to the superhero community make it more than just a fast-food chain—it is a global institution with unmatched reach and influence.
History
Founded on July 1, 1948, Ultra-Burger began as the ambitious vision of Dexter Donaldson, better known as the Ultra-Defender, one of Canada’s most beloved superheroes. After serving in World War II as part of the Allied Special Forces Division, Ultra-Defender returned to Toronto with a passion for creating something that would make life better for ordinary people. Inspired by his experiences as an amateur cook during the war, he sought to fill a gap in the Canadian food industry by offering high-quality, fast, and affordable meals.
The first location, now affectionately dubbed Ultra-Burger Prime, was a diner in downtown Toronto. Its gleaming neon lights, superhero memorabilia, and drive-in service quickly made it a landmark. Ultra-Defender’s personal touch was evident in every aspect, from the vibrant purple and grey decor—matching his iconic costume—to the menu, which included simple yet delicious burgers, fries, and milkshakes.
In its early years, Ultra-Burger distinguished itself by appealing to both civilians and superheroes. It became a haven for costumed champions needing a quick meal between missions and a nostalgic gathering spot for war veterans who remembered Ultra-Defender’s heroics. The chain expanded throughout Canada and eventually into the United States and abroad, retaining its commitment to quality and its unique superhero charm.
By the 1950s and 1960s, Ultra-Burger solidified its status as a cultural icon. Its superhero-themed menu grew, introducing items like the Mighty Maple Bacon Burger, the Stupendous-Burger, and the Stellar-Burger Combo, each named in homage to legendary heroes. The restaurants became known not just for their food but for their immersive experience, with superhero-themed decor, interactive displays, and occasional appearances by local heroes.
In the 1980s, Ultra-Burger faced competition from commercialized superhero branding, such as Power-Pulse energy drinks and other corporate ventures. However, its authenticity and deep connection to its founder’s values allowed it to thrive. While Ultra-Defender has officially retired from both heroics and the business, his legacy lived on through the chain. The original Ultra-Burger Prime remains a time capsule of its golden age roots, complete with memorabilia like the cape of retired Specials and autographed photos of superheroes who visited over the decades.
Today, Ultra-Burger is more than a fast-food chain—it’s a symbol of heroism, community, and nostalgia. Whether enjoyed by costumed vigilantes or everyday citizens, its meals serve as a reminder that even the smallest acts, like sharing good food, can have a lasting impact.
The first location, now affectionately dubbed Ultra-Burger Prime, was a diner in downtown Toronto. Its gleaming neon lights, superhero memorabilia, and drive-in service quickly made it a landmark. Ultra-Defender’s personal touch was evident in every aspect, from the vibrant purple and grey decor—matching his iconic costume—to the menu, which included simple yet delicious burgers, fries, and milkshakes.
In its early years, Ultra-Burger distinguished itself by appealing to both civilians and superheroes. It became a haven for costumed champions needing a quick meal between missions and a nostalgic gathering spot for war veterans who remembered Ultra-Defender’s heroics. The chain expanded throughout Canada and eventually into the United States and abroad, retaining its commitment to quality and its unique superhero charm.
By the 1950s and 1960s, Ultra-Burger solidified its status as a cultural icon. Its superhero-themed menu grew, introducing items like the Mighty Maple Bacon Burger, the Stupendous-Burger, and the Stellar-Burger Combo, each named in homage to legendary heroes. The restaurants became known not just for their food but for their immersive experience, with superhero-themed decor, interactive displays, and occasional appearances by local heroes.
In the 1980s, Ultra-Burger faced competition from commercialized superhero branding, such as Power-Pulse energy drinks and other corporate ventures. However, its authenticity and deep connection to its founder’s values allowed it to thrive. While Ultra-Defender has officially retired from both heroics and the business, his legacy lived on through the chain. The original Ultra-Burger Prime remains a time capsule of its golden age roots, complete with memorabilia like the cape of retired Specials and autographed photos of superheroes who visited over the decades.
Today, Ultra-Burger is more than a fast-food chain—it’s a symbol of heroism, community, and nostalgia. Whether enjoyed by costumed vigilantes or everyday citizens, its meals serve as a reminder that even the smallest acts, like sharing good food, can have a lasting impact.
Territories
As of 1999, Ultra-Burger has become the most recognizable fast-food chain in the world, with a global presence that spans continents. Its primary territories include Canada, the United States, Japan, the United Kingdom, Brazil and South Korea (and many many others) where the chain enjoys widespread popularity and cultural significance.
However, Ultra-Burger’s reach extends far beyond these core regions, with locations in nearly every corner of the globe. While countries like China, Russia, and other states view Ultra-Burger as a symbol of Western capitalism and superhero propaganda, the chain has slowly begun to establish a foothold in these regions. Through careful cultural adaptation and local partnerships, Ultra-Burger is steadily breaking down barriers and gaining acceptance in previously resistant markets.
The chain’s ability to blend its superhero-themed charm with local flavors and customs has been key to its international success, allowing it to thrive in diverse cultural landscapes while staying true to its core mission of providing good, fast, and affordable meals for everyone.
However, Ultra-Burger’s reach extends far beyond these core regions, with locations in nearly every corner of the globe. While countries like China, Russia, and other states view Ultra-Burger as a symbol of Western capitalism and superhero propaganda, the chain has slowly begun to establish a foothold in these regions. Through careful cultural adaptation and local partnerships, Ultra-Burger is steadily breaking down barriers and gaining acceptance in previously resistant markets.
The chain’s ability to blend its superhero-themed charm with local flavors and customs has been key to its international success, allowing it to thrive in diverse cultural landscapes while staying true to its core mission of providing good, fast, and affordable meals for everyone.
Technological Level
Ultra-Burger’s operations are deeply intertwined with cutting-edge technology, much of which stems from its longstanding connections to super science. Rumors that the company has access to bleeding-edge advancements in food storage, production, agriculture, and industry are more fact than fiction. Over the years, Ultra-Burger has benefitted from the support of renowned innovators like Wright Tech International and genius superheroes such as the Atomic Arbiter, who have contributed breakthroughs that keep the chain ahead of the curve.
These advancements enable Ultra-Burger to uphold its moral high ground in the competitive business world, maintaining ethical practices while delivering quality products on a massive scale. From sustainable agriculture technologies to revolutionary food preservation methods, Ultra-Burger’s commitment to innovation ensures that it remains a leader in the fast-food industry without compromising its values.
Despite this, whispers of secret technologies granting Ultra-Burger an unassailable edge persist, often circulated by bitter rivals who practice more ruthless business models. Whether these claims hold any truth or are merely slander, Ultra-Burger’s success is undeniable. By leveraging its technological advantages responsibly, the chain continues to champion fair labor practices, sustainability, and quality, embodying the heroic ideals of its founder in every aspect of its operations.
These advancements enable Ultra-Burger to uphold its moral high ground in the competitive business world, maintaining ethical practices while delivering quality products on a massive scale. From sustainable agriculture technologies to revolutionary food preservation methods, Ultra-Burger’s commitment to innovation ensures that it remains a leader in the fast-food industry without compromising its values.
Despite this, whispers of secret technologies granting Ultra-Burger an unassailable edge persist, often circulated by bitter rivals who practice more ruthless business models. Whether these claims hold any truth or are merely slander, Ultra-Burger’s success is undeniable. By leveraging its technological advantages responsibly, the chain continues to champion fair labor practices, sustainability, and quality, embodying the heroic ideals of its founder in every aspect of its operations.
Foreign Relations
Ultra-Burger’s global presence has fostered generally positive relations with most nations, as the chain is often seen as a symbol of quality, inclusivity, and the universal appeal of good food. However, its history with authoritarian states and oppressive regimes has been notably strained, stemming from its founder Dexter Donaldson’s deeply held values of freedom, fairness, and justice.
The company’s commitment to ethical practices, including fair treatment of workers and sustainable operations, has occasionally put it at odds with governments that prioritize control over individual rights. In several cases, Ultra-Burger’s emphasis on free trade, cultural exchange, and its superhero-themed branding has been perceived as a form of Western influence or subtle criticism of authoritarian rule. This has led to bans, restrictions, or delayed entry into certain markets.
Despite these challenges, Ultra-Burger has steadily worked to make inroads into resistant regions, often by highlighting its local partnerships, adapting menus to reflect local culinary traditions, and maintaining a non-political public stance. However, the company has remained firm on core issues, such as refusing to compromise on worker rights or engaging in exploitative practices to appease authoritarian regimes.
This principled approach has occasionally sparked tensions, such as high-profile bans on Ultra-Burger in some countries or accusations of promoting "superhero propaganda" to undermine state ideologies. Still, the brand’s dedication to creating a space where “every customer is treated like a hero” has garnered admiration from individuals within these nations, fostering underground popularity in regions where its presence is limited. Ultra-Burger’s reputation as a champion of fairness and inclusivity continues to guide its foreign relations, even in the face of political obstacles. It is a reminder that, while it may be a fast-food chain, its origins in heroism and values-driven leadership make it much more than just a business.
The company’s commitment to ethical practices, including fair treatment of workers and sustainable operations, has occasionally put it at odds with governments that prioritize control over individual rights. In several cases, Ultra-Burger’s emphasis on free trade, cultural exchange, and its superhero-themed branding has been perceived as a form of Western influence or subtle criticism of authoritarian rule. This has led to bans, restrictions, or delayed entry into certain markets.
Despite these challenges, Ultra-Burger has steadily worked to make inroads into resistant regions, often by highlighting its local partnerships, adapting menus to reflect local culinary traditions, and maintaining a non-political public stance. However, the company has remained firm on core issues, such as refusing to compromise on worker rights or engaging in exploitative practices to appease authoritarian regimes.
This principled approach has occasionally sparked tensions, such as high-profile bans on Ultra-Burger in some countries or accusations of promoting "superhero propaganda" to undermine state ideologies. Still, the brand’s dedication to creating a space where “every customer is treated like a hero” has garnered admiration from individuals within these nations, fostering underground popularity in regions where its presence is limited. Ultra-Burger’s reputation as a champion of fairness and inclusivity continues to guide its foreign relations, even in the face of political obstacles. It is a reminder that, while it may be a fast-food chain, its origins in heroism and values-driven leadership make it much more than just a business.
Agriculture & Industry
From its inception, Ultra-Burger has been committed to supporting farmers and the food industry. Guided by the values of its founder, Dexter Donaldson, the company built a reputation for treating its suppliers with respect and fairness, fostering strong, ethical partnerships.
Ultra-Burger’s agricultural legacy began when Donaldson purchased several Canadian farms on the brink of collapse, preserving them and providing stable employment to their workers. This act of heroism not only saved these farms but also laid the foundation for Ultra-Burger’s personally owned agricultural empire. Over time, this empire expanded to include a network of sustainable operations, ensuring a consistent supply of high-quality ingredients for its restaurants.
Beyond agriculture, Ultra-Burger became a champion of industrial reform. It developed a standard practice of rescuing failing or unethical operations, transforming them into sustainable enterprises where workers are treated as valued individuals rather than faceless drones. By prioritizing sustainability, fair labor practices, and environmental responsibility, Ultra-Burger has set a high standard for multinational corporations.
Today, the company’s vertically integrated agriculture and industry model ensures quality control, supports local communities, and aligns with its mission to deliver good, affordable food while making a positive impact on the world.
Ultra-Burger’s agricultural legacy began when Donaldson purchased several Canadian farms on the brink of collapse, preserving them and providing stable employment to their workers. This act of heroism not only saved these farms but also laid the foundation for Ultra-Burger’s personally owned agricultural empire. Over time, this empire expanded to include a network of sustainable operations, ensuring a consistent supply of high-quality ingredients for its restaurants.
Beyond agriculture, Ultra-Burger became a champion of industrial reform. It developed a standard practice of rescuing failing or unethical operations, transforming them into sustainable enterprises where workers are treated as valued individuals rather than faceless drones. By prioritizing sustainability, fair labor practices, and environmental responsibility, Ultra-Burger has set a high standard for multinational corporations.
Today, the company’s vertically integrated agriculture and industry model ensures quality control, supports local communities, and aligns with its mission to deliver good, affordable food while making a positive impact on the world.
Trade & Transport
Ultra-Burger has championed international trade and cultural exchange since its earliest days. Dexter Donaldson, guided by a belief that trade fosters understanding and acceptance, approached international business with the same heroic ideals that defined his career. His forays into global markets were not merely about expansion but about creating connections between communities and cultures.
This philosophy continues to guide Ultra-Burger today. The company maintains an extensive trade and transport network, ensuring that ingredients, products, and ideas flow seamlessly across borders. While Ultra-Burger prioritizes supporting local agriculture and industry in every region it operates, its commitment to international trade allows it to incorporate unique flavors and traditions into its menu, celebrating cultural diversity.
With a fleet of eco-friendly transport vehicles and carefully planned logistics, Ultra-Burger ensures timely delivery while minimizing its environmental impact. The company’s trade network has become a model of efficiency and ethical business practices, reflecting its mission to bring people together over a shared love of good food and heroic values.
This philosophy continues to guide Ultra-Burger today. The company maintains an extensive trade and transport network, ensuring that ingredients, products, and ideas flow seamlessly across borders. While Ultra-Burger prioritizes supporting local agriculture and industry in every region it operates, its commitment to international trade allows it to incorporate unique flavors and traditions into its menu, celebrating cultural diversity.
With a fleet of eco-friendly transport vehicles and carefully planned logistics, Ultra-Burger ensures timely delivery while minimizing its environmental impact. The company’s trade network has become a model of efficiency and ethical business practices, reflecting its mission to bring people together over a shared love of good food and heroic values.
Super Meals for Everyday Heroes
Founding Date
July 1, 1948
Type
Corporation, Food Industry
Alternative Names
U-Burg, Ultra's, Ulties
Leader
Founders
Manufactured Items
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Author's Notes
All Placeholder concept AI Art by DALL-E