Results of the 2025 Following Worlds Survey

This unofficial survey was made to learn more about how and why people follow worlds. The survey went live in may 2025, and recieved 58 answers over the following three months. The survey was mostly shared on the World Anvil Discord, but it was also shared in the community stream, linked in some peoples signatures, and shared on social media.   This survey was inspired by TJ Trewin's Unofficial World Anvil CSS Theme Survey from 2023, and Catoblepon's Following and reading worlds (Stats) which I believe was also made in 2023.   Thank you so much to everyone who responded, and for your patience with me as I compiled all your answers. A special thank you to Rin Garnett for helping me sift through the data.  
 

Demographics

 

Creators or Readers

The vast majority of the people taking the survey were sharing their worldbuilding. 7% did not post to world anvil, but instead used it to follow other worlds.  
Creators (93%)
  Since the survey was mainly shared on the WA discord and the WA community feed, this makes sense. All the answers appear to be from members of the WA community. It is also worth noting that this question was added later, so it was only answered by 75% of the survey takers.  

How many worlds do you follow?

50% of people follow less than 25 worlds, with 25% following less than 10, and 25% following between 10 and 25.   17% follow between 26 and 50 worlds, 10% follow 50 to 100 worlds, and 15% follow over a 100 worlds.  
7%
?
24.1%
<10
25.9%
10-25
17.2%
26-50
10.3%
51-100
15.5%
100>
 

Have you monetarily supported worldbuilders?

 
47.3%
Yes
32.7%
No, but I might
20%
No
5.5%
n/a
 

Discovery

 

Where do you find new worlds?

Challenges seem to be the main way people find new worlds to follow. However, because the survey was shared in the challenge community on discord, it is likely to have a bias towards people in that community. On the other hand, the challenges provide additional features and motivation for finding new worlds.  
Official Challenges83%
Unofficial Challenges67.2%
WA Discord65.5%
Discord Showcase channel44.8%
Shoutouts from someone they follow65.5%
Featured articles39.7%
WA Community stream31%
Recent articles19%
Social Media17.2%
Twitch (8.6%)
Google or other search engines (3.4%)
World Anvil search (3.4%)
Don't know where (3.4%)
Other discord servers (1.7%)
  Two people answered google or other search engines, two people replied that they use WA's search functions, and one person said they found worlds via another discord server.   Two people said they didn't know where to find new worlds.  

What makes you interested in following a world?

 
Interesting premise (94.8%)
Well-written articles81%
Unique styling55.2%
Beautiful art48.3%
Interactive elements29.3%
A similar premise24.1%
Low follower count (10.3%)
High follower count (6.9%)
Follower Exclusive content (12.1%)
Faction/group Exclusive content (8.6%)
Awards and accolades (5.2%)
Variety (5.2%)
Good navigation (1.7%)
Follow back (1.7%)
 

Does the author impact whether you follow?

 
Sometimes, but the world matters more 60.3%
No 27.6%
Yes, I prefer authors who are active in the community (19%)
Yes, I prefer authors I like (12.1%)
Yes, I only follow friends (1.7%)
I follow people back (3.4%)
 

How much do you read before you follow?

 
I follow immediately (22.4%)
I read a bit, but sometimes I follow immediately (32.8%)
I read a couple articles (25.9%)
I read the introduction and a couple articles (17.2%)
 

Dealbreakers

 

What makes you not want to follow?

Perhaps unsurprisingly, the most common dealbreaker for people is a world they cannot read. Often this is due to an unreadable font or unformatted text.  
Unreadable font 73.7%
Unformatted text52.6%
Paywalls36.8%
Typos and poor grammar35.1%
Inactivity26.3%
Articles too long24.6%
Too much css15.8%
Unanswered comments (14%)
Articles too short (12.3%)
Genre preference (5.3%)
Unsuitable theme (1.8%)
Skipped (1.8%)
No dealbreakers (15.8%)
 

Have you ever unfollowed a world?

About half of the people taking the survey have unfollowed a world. 28% of the people taking the survey say they feel bad about unfollowing people.  
51.7%
Yes
43.1%
No
?
 
Lost interest42.1%
Too many notifications (22.8%)
Too many deleted notifications (22.8%)
Inactive for too long (12.3%)
Drop in quality (1.8%)
Upsetting content (1.8%)
         
This section is only visible to followers of World of Worlds, to prevent it being indexed by search engines.

Comments

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Oct 15, 2025 15:45 by Keon Croucher

Stats, lovely lovely stats. Numbers do make the brain go brrrrrr so this is very cool, thanks for doing it :)

Keon Croucher, Chronicler of the Age of Revitalization
Oct 15, 2025 15:54 by Annie Stein

delicious crunchy stats

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Solaris -— a sapphic space opera
Creator of World of Worlds | Camp Chill | Comment Carolers

Oct 16, 2025 18:49 by Kerry

May I share this in my server? (with credit, of course)

Oct 16, 2025 19:03 by Annie Stein

Feel free to share the link wherever your heart desires! This is a resource world after all!

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Solaris -— a sapphic space opera
Creator of World of Worlds | Camp Chill | Comment Carolers

Oct 16, 2025 20:41 by Imagica

Love me some stats!! Thank you for taking the time to do this survey and posting the results. They are very very enlightening and interesting <3

Worldember is finally here!! Here is my pledge!
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Come visit my world of Kena'an for tales of fantasy and magic! Or, if you fancy something darker, Crux Umbra awaits.
Oct 17, 2025 07:32 by Annie Stein

Glad to hear it!

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Solaris -— a sapphic space opera
Creator of World of Worlds | Camp Chill | Comment Carolers

Oct 17, 2025 19:17 by Lexi Con (WordiGirl)

interesting findings. I don't remember if I actually took the survey or not lel XP

Oct 17, 2025 21:23 by Annie Stein

Glad you also found them interesting!

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Solaris -— a sapphic space opera
Creator of World of Worlds | Camp Chill | Comment Carolers

Nov 1, 2025 16:31

Oh, that was very insightful - thank you so much for your work!

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Dive with me into the depths of the oceans and see what I have prepared for Worldember.
Here are my Entries for the water continent Ulűri̋qi̋
.
Nov 2, 2025 16:00 by Annie Stein

You're welcome! Glad you found it insightful!

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Solaris -— a sapphic space opera
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