Political event
In this time frame, first Canada, then the United States and Mexico, all went on the recognize that the internet was now an essential utility for the average resident of North America. This utility status then lead to efforts to expand the availability of internet to even the most remote areas of the country.
Some corporate nations followed suit, acknowledging that this helped their bottom line. Others kept the open market competitive model. A small few decided to limit access to the internet to the citizens.