Look-At-Me Flower

"Oy, Ralph, where are you going? Ralph, there's a giant hole in front o- Ralph! Why? Why did you look in that di-"

The Jungle is an anomaly which seems to hate all of the animals, and humans especially. No better proof than the existence of Look-At-Me flowers, plants that affect the human brain to lure people towards their death.   The Look-At-Me's are vine plants with beautiful and massive flowers, the appearance of which is similar to that of passionflowers.  

Appearance

Look-At-Me's have long stems that can reach the lengths of tens of meters as they grow between other plants, both close to the ground and high in the air. The stems are pubescent, covered with long hairs that help them attach to other surfaces. Some of those hairs serve as roots. The plant grows big, alternating obovate (tear-shaped) leaves that can reach 30 cm in length and about half of that in width.   The flowers are large (50 cm in diameter on average, but can reach 1 meter) and consist of seven petals that come in most visible colors. The petals tend to be two-colored, with one color showing closer to the center part of the petal and the second showing near the edges. Additional colors might appear as "freckles". Underneath the petals, there is a corona, a structure resembling a halo of tendrils coming in the same two main colors. Underneath it, there is a circle of sepals, similar in shape to the petals of the flower, but larger, and coming only in one of the two main colors. The flowers grow far away from each other; on average, only one shows up every 4 meters. Thanks to the properties of the Jungle, the plant keeps the flowers all year long while also producing small black fruits that grow in chains, similar to blackcurrants. The fruits have singular seeds in them. They are inedible to most animals, and consuming them can cause dangerous poisoning.  

The lure

The flowers of Look-At-Me's and other parts of the plant close to them (about 39 centimeters from each flower) are covered with microscopic scale-like structures. They can move up or down, reflecting light in a different way, turning the plant lighter or darker in that spot. While each of the scales can move separately from the others, in most cases, they form stripe-like patterns. It has not yet been discovered how they detect it; maybe the Jungle itself sends the information to them, but when a human looks at one of the flowers, they start to quickly flip their scales, creating pulsing patterns.   When observed, the patterns quickly start to affect human brains, causing a strong need to get closer to the flower. The need is so strong, the affected person will completely ignore all the possible dangers, even the most obvious ones, like chasms, between them and the flower. They can still continue anything they did before noticing the flower and even continue a conversation, as long as they are able to get closer to it. What's more, they won't mention anything about the flowers to other people. If anyone prevents them from approaching the plant, they can turn aggressive. The only way to pull them out of the trance is to prevent them from seeing the flowers, and even then, they will feel a compulsion to look in the direction of the flower again, unless they haven't seen it for long enough time, which varies between each person.