The Advertisement
Narrator:
Production note:
Narrator:
Narrator:
What separates humans from the other animals is their use of tools.
<Show a cheetah running with blinding speed.>
<Swing camera shot to a man driving a sporty hovercar that zooms past the cheetah as if racing it.> Production note:
man with cocky half-grin, relaxed.
With our tools, we can go faster. Climb higher.
<Cut to a woman speed-climbing El Capitan with SmartWeb™.>
Narrator: Fly further. Faster.
<Cut to three people in BatSuits™ flying breakneck speed down a mountain chute.>
Narrator: Beyond.
<Cut to 10X Heavy Lift Rocket blasting past camera at close range.>
Production note:
Do you want a quick shot of the new space hotel? We can either do live shot or CG, no problem.
In our world, the one with the most toys…
<See a sexy couple in fine revealing clothing, great bodies, hair walk out of posh club>
Narrator: …wins.
<They activate their NanoDisplay2061A™, flash shows another party, people dancing. A cab drives up. As the couple gets in, voiceover continues.>
Narrator: Introducing the all new NanoDisplay Alpha™. It’s what separates us…
<Show some bio-freak looking at the couple get into the cab.>
…from the animals…
<Bio-freak looks sad, jealous, stupid. Maybe looks at freakish limbs and shakes its head(s) as if it should’ve gotten a NanoDisplay instead of a fifth limb or something.>
Production note:
We’ll CG in some chimera, no problem.
Purpose
This is the raw production script for an advertisement indicative of the media campaigns of the mid- to late- Twenty-First Century. In this case, the explicit purpose is to sell the NanoDisplay Alpha™.
Historical Details
Background
Even a commercial can serve as the narrative of a culture, and this is a prime example of the growing animosity between the Cyborgs (Augments) and the Adepts (New Men).
Medium
Digital Recording, Video
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