Gullveig
The Goddess of Greed
Enticing as it may be, getting what you want isn't always a good idea. Wishes can turn sour. Dreams can be twisted. Fantasies can corrupt you.
However - say any of this to the Goddess and she'll laugh in your face. Why should greed be considered a sin? It's a gamble. For every parable explaining how wishing for a perfect life can ruin it, there's a soul out there who took all they could and came out rich and happy.
As such, when travellers down on their luck encounter a particularly enticing fountain in the middle of a long and twisted path... It's entirely their choice whether they bathe in the possible glory (and possible misfortunes).
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