Pop-itz!
In world in which brand marketing drives all commerce, being a living embodiment of it ensures a level of immortality other Laufers can only dream of.
As a Pop-itz!, you're a small, large-headed representation of some pop cultural phenomenon, and since pop culture is self-perpetuating, there will always be need of more of your kind, ensuring you may one day become the dominant model.
Pop-itz! typically have some kind of "super power" that mimics that of the character they represent.
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