CL♥VER

Everyday Style

  CL♥VER (or Clover) is all about establishing a style. Their goal as a company is to define the city's Style. Other brands might be more involved in the other aspects of city's infrastructure and daily life, but Clover wants to be the most sold and most worn clothing brand. They achieve this by being at the forefront of fashion, while also being comfortable. They offer a range of options for various price points as well, to guide customers up a "fashion tier" as the customer gains means.

As a patron, they expect a sponsored Duelist to spread their Brand awareness. The only real 'moral' consideration they make when choosing Duelists is a certain amount of friendliness. Duelists are not just defenders of the peace any more, they are employees of Clover, and should be trying to bring in their friends and even strangers to the Clover Family. Clover Duelists often end up joining or forming cliques among other Duelists.  

Brand Deal

You can Pursue a Brand Deal with CL♥VER if you meet one of the following prerequisites:

• Purchase an entire outfit of high-end Clover Gear
• Join a Clover Clique and gain an invitation to a Clover Party.

The process of seeking a Brand Deal with Clover includes a lot of partying and hanging out with people in the marketing and fashion sphere. You'll chat with Reps and be introduced to potential business deals, and if you are able to land a new partnership or advertising deal with a previously unaffiliated 3rd party using your clout as a Duelist, you'll get an offer to be sponsored by CL♥VER. Everybody wins.

Once you have been sponsored by CL♥VER, the only way you might be dismissed is if you do something to damage the Brand, or if you make too many deals with brands that aren't Clover.

Brand Move: Trendsetter

When you attempt to Influence the popularity of a brand, place, or activity, roll+Friendship.
On a 10+, You've set a trend, started a fad, or other surge in popular culture. Describe how you've rattled the cultural zeitgeist.
On a 7-9, You've got the ball rolling on a new idea, but choose one complication below:

• A rival influencer has immediately introduced another new fad that takes some of the wind out of your sails.
• You accidentally misrepresented something about the experience, and the realization leaves a bad taste in the mouths of some more discerning followers.
• A small counter-fad crops up devoted to proving how problematic your fad is for arbitrary reasons.

On a 6 or less, nobody liked that. Gain Baggage.  

Rivalry

Clover has rivalry with all other brands naturally, but a specific irritation with brands such as iCandy and Sun Up, which have much more casual outreach strategies and yet are still much beloved in the more casual circles. Despite not having any high-end or fashionable options, these brands maintain a large grasp on the public consciousness. So uncouth!